What is a normal CPM?

Range does widely vary. However, typically adSense (net effective) CPM will be moderately low, e.g. $.10-.90 for most sites. Sites with a high concentration of audience for higher demand verticals can see higher CPMs, particularly if you've got decent volume of preferred placement sizes and get Google Display rather than AdWords. Higher paying verticals include: automotive: $1-7 possible (I used to manage ad sales & ops at a larger automotive site; for some time we served 50-80M impressions a month to Google) travel: $2-6 (I've spoken with several sites in this vertical that rely on G)

Other major consideration in managing your ad network revenue is to equate everything out to your net effective CPM, since many entry-level networks will pay you on a rev-share or CPC/CPA basis. Taking the total revenue you receive and dividing by (total impressions / 1000) can help you compare many diff sources on an equal basis.

Hope that helps. --Coondog.

I posted this a while back: http://news.ycombinator.com/item?id=1136710

We were doing £0.20 ($0.31 US), more recently it's been closer to £0.30.

We did have a period over summer of £0.50+, but this was after a phone call from Google..... I think we jumped "on their radar" at this point and they had some campaigns specific campaigns.

We only run adsense on our backfill, after premium and Adjug.

It varies from 10c to $20+ depending on the category

ie. is your site about politics, or is it about how to find an asbestos lawyer in new york?

If you have enough traffic, the ad networks will fill and sell better than adsense almost everywhere.