Rust is slower than C++. Firefox got faster because it got optimized, not because of Rust.
In fact, it may be easier for developers to write code that runs faster with rust than C++, thanks to much error and exception handling code that you simply do not need in Rust.
Most importantly, however, is finding Rust developers who are experienced enough to write high-performance Rust. I would imagine that it's a lot easier to find C++ devs.
It may be, but there's also the concurrency aspect which is hard to get right in C++. That's where the performance gains come from, partially, because 'fearless concurrency' is one of the Rust's tenets.
That's a bold claim to make without any justification!