Yeah, it took me a while to figure out what he was saying too. He changed the "Buy Now" button to "See it" so people would be more likely to explore before making the decision to buy.

That's an interesting point. Interesting, because upon seeing their "new" design I went "Hmm, I'll bet it was Buy Now, that has negative connotations."

But then again, I don't know anything about design so I purposely ignore it... My sense of asthetics is esoteric at best.

So perhaps i was just being cynical.

haha. true. updated.