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All that ever counts, regardless of "offer" or "saving" is the price per 100ml or kg. Thankfully the pesky EU interfered with the UK yet again and insisted that must always be displayed.

Haven't used Tesco delivery for years, but their "best offers" always brought back the 10p and 7% savings, the real savings were on different tabs or buried in search. There was a search by cheapest, never by price per unit. Funny that.

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What really annoys me though is Tesco displays the price per/unit using different units, so you're constantly having to figure it out in your head - one loaf of bread might display the price per 100g, another the price per 1kg etc.

In the US we take it to the next level by mixing in imperial measurements. I don’t know about most people but I’m using my phone for conversations between ounces, pounds, then some SI measurements, etc.

I am mainly using my phone for conversations too.

Aren't all foodstuffs and the like supposed to be labelled in metric in the US, in addition to imperial?

I'd imagine while a pain to deal with non round SI measures it should be reasonably easy to work out price per unit, no?

MySupermarket offers a unit price ordering. Its invaluable.

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