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I think AWS consultants tell the same. I had a training session from Amazon guy arranged by employer. He said that AWS is not going to save us lot of money. But it's value is to enable us move quickly and experiment. Even the managers of my company were aware of that.

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I feel like the main advantage AWS has at this point is that "everyone is using it". While it may not give you a competitive advantage over your competitors, it at least doesn't put you at a disadvantage if you are using the same platform as them.

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