Nothing very interesting to the high tech sophisticates of Hacker News, I suspect. We're a one stop shop for artists who want their own websites - we'll register their domain name, sort out their hosting, give them access to our CMS so they can create and maintain their website. But the point of my post is that as long as you KNOW WHO YOUR CUSTOMERS ARE, you can be creative and find cheap ways to reach them. It costs us almost nothing to get some postcards printed up and spend a few hours enthusing about our service to artists at a local exhibition. And I'm sure you can do the same, even if your service is less tightly focused. If it's aimed at students and young people, think about legitimate ways (that won't get you thrown off campus) of handing out fliers to students at your local university. Then think about how you enthuse and incentivise your friends and friends of friends to do the same thing at the universities and schools they go to all over the country. If it's aimed at small businesses, write to or call in at one hundred local small businesess. It may sound hopelessly inefficient and low-tech, but it will get you your first customers. And we've found that word of mouth does work (despite what Seth Godin says). The other thing I can't emphasise enough for a subscription service is that it needs to be REALLY easy to sign up for and try out - Paul Graham has written an essay on this I think.