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Where are you seeing that price? Maybe you found a "premium" domain, the base rate seems to be (will be, after EAP) about $12/year.

Google domains page says $98 a year after early-access.

As another comment says, .dev is about as inconsequential as .ninja.

It just happens to be cute for developers from a vanity perspective, but it doesn't matter.

They only care that enough do that they can make bank.