Tangentially, it's interesting to see how Samsung's reveal video (at the top of the article) [1] is so uncannily similar to what Microsoft came up with a few years ago for the Surface Studio [2], right down to the music selection. Something about technology killing creativity, perhaps? /s
[1] https://www.youtube.com/watch?v=7r_UgNcJtzQ
[2] https://www.youtube.com/watch?v=ifZXp2geVKI (apologies that this isn't a link to an official source; Microsoft doesn't seem to have it online anymore)