Flat breadboard with conductive "lanes". Bricks with electric parts. Flat pieces with conductors. Conductivity in bricks would normally go from top to bottom, so you could easily stack things or connect them from the top side, without adding stuff to breadboard.
Would be great even for "adult" prototyping. No more wire spaghetti or bent pins.
Bonus points for "empty" bricks you could solder your own parts into. You do it once and get a reusable part.
Before Mindstorms there was a 9V system. It was really basic though: batteries, lights, motors, sirens, and wires.
That said, this isn't the first time i've seen this company. They had a few other kits that were interesting and I almost bought them but my kids are a bit too young. I hope they continue to grow and are around in a few years.
https://en.wikipedia.org/wiki/Denshi_block
I think a modern update with microcontroller/digital-microelectronics would be awesome.
I really wonder why this hasn't been mashed with the Maker/rPi crowd, and we don't have Denshi blocks for the kids these days. Seems like a no-brainer ..