He's not better than that. You have to remember, he caters to an Apple audience. Because of this, when he is critical of Apple, his tone is soft and non-threatening so as to not offend his audience. When he is critical of his competitors, he often takes a hard, holier-than-thou tone in his posts to enforce his audience's affinity for Apple. In other words, his blog is highly polarizing by design.

This isn't a bad thing, every product needs their evangelists, but we must not confuse evangelism with journalism (not saying you did that, but I mean in general).