The two founders pull down $1,000,000 a year and they give staff $50,000+ annual bonuses from profit sharing.
They also work four day weeks and spent every night and weekend with their kids.
What's the upside of trying to make it into a unicorn?
I've always found "no VC" stories incredibly inspiring.
Hustle and grind in moderation.
Some people value the autonomy a small business gives you along with the work life balance.
Nor does not taking VC money mean you're a lifestyle business
At 7 figures you can still go broke. that isn’t fuck you money. you can’t buy houses around the world (and staff them) in a whim. you can’t go to davos and mingle with the true global power brokers. you can affect social change but only on a small perhaps local scale.
at 500m you can put the people YOU want into government to affect the change you want.
I can't imagine any of these things increasing my happiness (or even be particularly interesting to me).