I dropped in a while back, was surprised to see it on the menu, thought "eh, what the hell", and it was pretty good. I have the kind of palate that would make Gordon Ramsay cry himself to sleep, so I wasn't able to tell the difference between one of their Beyond burgers and one of their regular burgers. Probably helps that their items are a mess of sauces and nonsense too.
Anyway, now when I go back in, I find that I'm having to justify to myself getting a farmed meat burger vs. a Beyond burger, and ... there's not really any justification for it.
I doubt most of Carl's customer base debate personal ethics while staring at the menu, but still, there's no way I'm the only one.