Penn of Penn and Teller discussed on his podcast how he stopped eating meat and had a similar stance on foods pretending to be meat. Then he was compelled to try a particular meat substitute and discovered that it was actually not just trying to be meat but was actually better than meat - meat has grisle and bits you don’t really want to eat, the substitute is only “the good stuff.” Better texture, etc.

It was an eye opening anecdote for me (as a meat eater).

One of my worst meals ever was a vegetarian Asian meal in Salt Lake City. The dish was “Chicken...” something or other. The “chicken” was tofu shaped like a chicken wing with feathers. No where on the menu did it say the place was vegetarian.

I have nothing against eating tofu. I enjoy tofu. But the bait and switch ruined the meal for me.