Planners think of speeds of roads being intrinsic to the design of the road thus if a people are going to fast on a road, you need to change it by narrowing it or putting in bumps or something.
The other side of this is to think of speeds of a road as based on whats around it, so if there are a lot of houses on a road, people should go slower so you don't hit people so you put in speed limits.
But the problem with limits is that since the road feels faster then the the speed limit, people just go faster then the limit, but since changing the road is a lot more expensive then just putting up speed limits that tool is used a lot less frequently.