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As a rule, American companies will present themselves as the 'leader in X', whatever the actual state of affairs in 'X'.

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Or, if they are an honest company, they will define X to be so narrow as to only include one company.

Wongle Inc., the leading provider of fine Wongle Inc. products!

I wonder who are the non-leading providers of Wongle product? Oh that's right, some pirate/clone knockoffs based in Asia. ;)

Wongle Inc. doesn't make Wongles anymore, they exclusively specialize in Wongle IP brokering. Wongle Inc. products now consist entirely of Wongle related patent licenses ...

ok who are we kidding... are we talking about HP here or IBM? :)

"As a rule, American companies will present themselves as the 'leader in X', whatever the actual state of affairs in 'X'."

"PayPal. The world's most-loved way to pay and get paid."

Spotted as I fought the Catch-22 UX unsuccessfully to update my home address. There may be a universal law of physics for any business speech not subject to fraud claims. I'm sure everything in Japan is ichi-ban, etc.

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