The theater experience is going to have to figure out what its USP is in the digital era. It's no longer enough to provide access to the movie.
Anecdote: my gf and her friends were gonna watch Roma on the couch until they found out it was playing at the nearest theater. They then had to devise a plan to sneak alcohol and candy into the theater, coordinate ticket purchasing using venmo, and actually head out into the rain to get there. There was a lot of buyer's remorse. Good luck, theaters.