There is an aspect of https://en.wikipedia.org/wiki/Gell-Mann_amnesia_effect when hearing stories about FB. I've heard similar stories about various tech companies from major press outlets and the facts & opinions in the stories directly contradict my own first hand knowledge.
Given this data, why should I trust press articles about FB when they're written by the same journalists who are focused on maximizing revenue for their own companies? Most articles I see are ~10% cited sources and ~90% speculation.
Two examples of press stories that most technical people know are false are https://en.wikipedia.org/wiki/Satoshi_Nakamoto#Dorian_Nakamo... and https://en.wikipedia.org/wiki/Supermicro#Allegations_of_comp... . People with technical knowledge can evaluate those stories and realize that they're incorrect, but others without technical knowledge probably believe the newspapers. Similarly, people at FB with insider knowledge probably realize that most of the press articles about FB are 90% incorrect and that FB is in the same moral league as all the other major tech companies.