>"People, who care about privacy, will never believe it."

It's hard to imagine that anyone who's even remotely familiar with him will believe it either. It's the lead story on nytimes.com now and tenor of the comments is no different than that of HN regarding his nonsense blog post.

Lawmakers. This is Facebook's attempt at "nothing to see here!" They're laying the groundwork to argue there's no need for regulation because they're proactively making privacy-oriented changes to their platform.

The near-term catalyst is the pending settlement (or litigation) w/ FTC. Regulators are the intended audience.