Yelp Evades Fire but Isn’t Bulletproof
wsj.com
wsj.com
It's so intriguing how much power a 4% stockholder can have over a public corporation. But I guess that other investors likely don't want to step up to be an activist if someone else with even more exposure is willing to do so, and they'll happily vote alongside the activist who's ideally made themselves closer to the problem, and (those investors would hope) wouldn't have the baggage and misalignment that a founding team might.
They should consolidate the some of the loyalty programs, no one wants 55 loyalty apps.