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It’s not like they are presenting that as the price with a footnote that says it includes gas savings.

That is very close to what they are doing. If it had the real price and it said "You would save x amount with this option" I doubt anyone would care.

That’s exactly what I’m seeing. A price with an asterisk, and below the fold, “Prices above include potential incentives and gas savings.”

So, it’s not just “like” they are doing it, they are doing it.

No, it's very different.

They are allowed to advertise "price X, but remember you also save Y per year". But not "price X minus Y".