I did an internship at Microsoft in the summer of 2005. Every year, interns who are incoming seniors are invited to Bill Gates's house for a barbeque, and I was lucky enough to be able to go. At that time Google was so hot -- radically new and good, we thought, practically a developer's paradise -- but Bill kept saying that they were just the "media darling" of the moment. He said he'd seen it before, and soon enough Google would be just another company. A lot of the interns at Microsoft that year were probably rejected from Google -- maybe even most of us. "You just don't understand", we were thinking, "Google is different". There was no way Bill Gates could understand, of all people. But actually he was totally right.