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If you were the author of a GPL piece of code whose licence was violated, and the EFF came to you and said "we'll pay for the lawyers and in exchange we get publicity", most people would say yes.

not the case for AGPL: then it's everyone who has access to your online service built with the code.

I don't think it works like that.

This is a copyright license at its heart. It is a contract between the copyright-owner and the service owner. The end user is just 3rd party.

Wait, isn't the whole point of AGPL that the "user" entitled to the source code is now the service user, i.e. potentially everyone?

That's true, but GGP comment mentioned AGPL presumably for a reason :)