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> Key Business Question to Answer: Is the value proposition of a large encrypted file transfer service enough to drive Firefox Account relationships for non-Firefox users.

The metrics section is interesting https://github.com/mozilla/send/blob/master/docs/metrics.md

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Oh interesting. Their two hypotheses (which they will test) are that Send "can drive Firefox Accounts beyond the Firefox Browser" and that it will "will provide a valuable platform to research, communicate with, and market to conscious choosers..."

It sounds like they're investigating a premium service offering targeted at privacy conscious users. (The secondary hypothesis covers "revenue" and will be tested by conducting "research tasks ... in support of premium services KPIs.")

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