Let's hope this never materializes :( We're (startups) all screwed if it does.
Startups shouldn't be looking to compete with the core businesses of Google and MS/Yahoo. They should (I think):
1. Invent a new service 2. Improve a service that sucks
I doubt PG funded anyone who claims they can build a better search engine.
There are some thing big companies can do and other things they can't (i.e. Justin.TV).