I've been with Apple Music and Pandora for years. A few months ago my teammates at work convinced me to try Spotify: I love Spotify! Both the content and the UX work for me.
While this post represents Spotify's view without having Apple's to contrast it with, it seem eerily similar to the "Browser War" days leading up to Microsoft's admonishment. Apple seems to be the equivalent of a drunkard walking a fine line.