Yeah, that's the thing. I will never (except possibly accidentally) click on an ad. Every single time I see an add in my Instagram feed, I mark it as "not relevant". And yet these days I see ads every 5-7 photos in my feed. I use Instagram much less now because of the quantity of ads, and Instagram should clearly be able to tell that I don't interact with ads at all except to get rid of them. I've probably reduced my use of the app by 75% or so (both viewing and posting), solely because of ads.