In your experience, do you think others still lag behind Kenya in terms of adoption and, if so, why?
In your experience, do you think others still lag behind Kenya in terms of adoption and, if so, why?
Kenya is definitely the country where mobile money is used the most, but we are seeing other countries catching-up quickly. There are two fantastic studies that we’ve been using quite a bit:
1) The World Bank Findex study has 2014 and 2017 stats on the percentage of the population that has executed a mobile money transaction. You’ll see that 7 countries have a ~40% or greater value (Kenya, Uganda, Zimbabwe, Gabon, Namibia, Ghana, and Tanzania) and that adoption has increased quite a bit between 2014 and 2017. https://datacatalog.worldbank.org/dataset/global-financial-i...
2) GSMA has really great intelligence as well. Check-out the dataset on the site: https://www.gsma.com/mobilemoneymetrics/#global?y=2018?v=ove...