Consumers pay the same price. Artists earn more. Who cares how Apple shuffles fictional numbers in their internal accounting?
1 I have an app or service say X and I sell it for 5$ and this is the lowest price I can afford
2 Apple wants a 30% cut, so I will have to make my app 7$ .
all is fine so far, the problem is at step 3
3 Apple clones my app names it iX(my original app was named X), makes it 5$ (or bundles it with some gift cars or other deals if you give them more money).
4 Apple's iX gets access to private APIs, is cheaper(or free) since is subsidized, Apple also forces me not to remove from my X app any links to my webpages if I sell things there
Now, please, consider THE USER, what does the user get:
- the user gets less options if my app X is killed or I remove it from the store
- the user pays more if I raise the prices
- the user does not see m,y sale pages because I can't show it in the app
- the X app that some(a big number of ) users consider it better can't access native features like iX can
So, get 30% or whatever you want but compete fair.
again, tell me about what the benefit is for the user/consumer not what about x, the market shares, the laws in US, free market ....
Meanwhile Apple is not attempting to undercut Spotify in the retail space. And they are paying artists substantially more than Spotify for the music so they're clearly not attempting to run a more profitable business.
The user looses when there is not enough competition, like you get stuck with a worse browser (but in this case this may be a deliberate thing to protect the app store)