There are many steps you can take before buying concrete to build a DC. Even before you have to buy your own rack.
But, uh, wasn't this about their current expenses? Or their expenses at some point after their AWS bill got bigger than 1-2 employees?
And even with current expenses, building out a core competency in infrastructure that has nothing to do with your domain of expertise can be a distraction.
If you can't find anyone to even handle the hiring, let me stay far away from this company that teeters the verge of collapse when someone gets sick.
In fact, I was offered a job as a “digital transformation consultant”/“enterprise architect” to be the face of a company that did just that - take over a complete project for funded startups or other companies who had an idea but no in house expertise. Of course I would be the face of the company where most of the work would be “rural sourced” and outsourced.
Uber's doing that and they're a comparable company.
The alternative being that they should have build an expertise in using AWS instead?
I'm not particularly trying to argue either way; I'm just saying that claiming that using AWS doesn't need expertise is a false premise. AWS isn't special here, either.
If instead you use some sort of abstraction and/or tooling, now you need expertise in that tooling.