Most credit cards have sign up bonuses worth a couple hundred dollars in points, that's definitely something to consider for your customer acquisition.

Not sure how you're going to compete in terms of CAC when banks are spending so much on this already.

Also, MR and UR points are transferrable to a ton of partners -- not all points are created equally, MR and UR points are some of the best at 2cpp.

Overall, since you're comparing yourself with the CSR, I would much rather get a CSR with 50K UR point bonus which is worth $750 in travel. I also get $300 in travel benefits, and I can cancel the card later to avoid the second AF from hitting. And finally, I earn points faster since it's 3x on travel and dining.