I set my PagerDuty to the meow sound and I often refer to our processes as meow driven development as in I don't like my phone to meow desperately.
If I don't change my page sound frequently enough I start getting a weird Pavlovian response.
I had to do the same with my alarm clock, and eventually settled on talk radio because it didn't seem to cause the same effect.
[1]: https://grist.org/climate-energy/these-new-high-res-photos-o...