1 Petabyte (and they have multiple) S3 - $30,000 a month, $360,000 a year
S3 - reduced redundancy - $24,000 a month, $288,000 a year
S3 - infrequent access - $13,100 a month, $157,000 a year
Glacier - $7340 a month - $88,000 a year
They could also always use tapes, for something as critical as the data that is the blood of your business.
Imagine if facebook lost everyones' contact lists, how bad would that be for their business? Backups are cheap insurance.
Tumblr is apparently fragile and tech-debt laden on engineering side, stagnant on users, and unprofitable. At a certain point, it's a coherent decision to just say "a few days of downtime would seal our fate, the business can only be saved if everything goes right", and not spend any money on mitigation.
Same problems with buying things like antivirus software or even IT management utilities; when they're doing their job, there's no perceivable difference. It's only when shit goes sideways that the value is demonstrated.
Hell you could take this a step further for IT as a whole; if IT is doing their job well, they're invisible. Then they can the entire department, outsource to offsite support, and the business starts hemorrhaging employees and revenue because nobody can get anything done.
Yeah, but what exactly IS the benefit? The business doesn't die if something really bad happens? Is that really important though?
Consider the two alternatives:
1) The business spends $x00k/year on backups. IF something happens, they're saved, and business continues as normal. However, this money comes out of their bottom line, making them less profitable.
2) The business doesn't bother with backups, and has more profit. The management can get bigger bonuses. But IF something bad happens, the company goes under, but then what happens to the managers who made these decisions? They just go on to another job at another company, right?
I'm not sure I see the benefit of backups here.
I mean the way management gets on me when we have outages, you'd think that was a significant priority?
So far as Myspace (or Tumblr apparently) is concerned, it is "somebody else's computer of uncertainty".
Wth?
1PB is nothing today.
1 petabyte = 125 drives = $17,500 (one-time cost).
It will probably cost more to connect all these drives to some sort of a server. Though 125 is within the realm of what a simple USB should be able to handle (127 devices per controller).
Getting petabytes of storage isn't the problem, transferring the data back and forth is.
That's not even talking about availability, as you are now getting into the realm where it starts to get questionable whether even Amazon has enough backhaul capacity available at those locations so that you can actually max out 50+ 10Gb connections simultaneously.
Taking a full month to recover a downed social media platform isn't really acceptable, but it's still better than being literally unable to recover it at all. Spending a small fortune to ship hardware to an AWS datacenter and convincing/paying them to load it directly would probably also be worthwhile, when we're talking about simply losing a $500M company. If the claim here about "no backup" is true, it's so profoundly stupid that everything I know about best practices sort of goes out the window. Approaches that any sensible person would consider unacceptably slow and unreliable are still a step up from a completely blank playbook.
(I guess the theory might be that Tumblr is such a trashfire it can't be restored, or would lose so much value in days/weeks of downtime that there's no point in even planning for that. Again, I don't really know how you run cost-benefit analyses when it's not entirely clear the project has benefits.)