Theranos, though, does have the added negative attribute that the product was a medical device and not just an individual's professional athletics career.
Also, Lance Armstrong was actually good at something and he did comeback from cancer. While not the best excuse, every competitor was cheating too.
The comparison isn't even all that relevant -- one was people basing life-and-death medical decisions on a fraudulent device business built on fraudulent patents, on which the recently departed U.S. Defense Secretary Mattis sat on the board. And the other was... sports. Not that the culture of doping isn't bad for all the athletes in all sorts of ways, but there is a big difference when someone is making bad health decisions without your knowledge.
They can become millionaires/billionaires by dint of their privately traded stockholdings, and the NYT will write a puff piece on them, but all we're doing is applauding them because they managed to convince VCs to float them cash to try doing something.
Armstrong went just beyond drug offenses - he destroyed careers of people around him who wouldn't play along and attempted to call him out.
Betsy and Frankie Andreu, Emma O'Reilly, David Walsh, SCA Promotions, defrauding the USPS, lying under oath, etc.