Unless your clientiele requires you to be in London (e.g. you do work for the city, or one of the big media companies) you'd be better off elsewhere in the UK if you want a decent runway.
Unless your clientiele requires you to be in London (e.g. you do work for the city, or one of the big media companies) you'd be better off elsewhere in the UK if you want a decent runway.
> Rent is a fraction of what start-ups pay in salaries [...]
If you include the fraction of salaries that your employees pay for rent, it's probably no longer a trivial fraction.
"I'm not sure San Francisco is the best place in North America for a startup. Office and accommodation rent is amongst the highest in North America. And just about every other respect it's an insanely expensive place to live.
Unless your clientiele requires you to be in San Francisco you'd be better off elsewhere in the US if you want a decent runway."
However while you may not think it makes sense for a startup to be here in SF, so many of them are.
And frankly, London isn't California. It's a grim place to live on low pay.