> Launched by a pair of Stanford grads, the startup helps teachers create tailored lesson plans by sending short quizzes to groups of students to figure out the best lesson plans for those students. In the last four weeks, 2,500 students have received lessons from Tailor-ED. Operating under a freemium model, the company says they are targeting a $1.5 billion market.

Its an education startup with students as users

It's TechCrunch's reporting of them. They're not telling you - TechCrunch are. I don't know if that was their elevator pitch or from some other information.

It's no different than applying to a startup and mentioning what other startups you've worked for. It's all a boys club (figuratively speaking, not literally)