Do the exact opposite of a standard job ad-

Imagine you are talking to a friend about joining this company.

Tell me a little bit about the role, what needs to get done.

Tell me a little bit about the team, company culture.

What’s the mission? What interesting problems are you trying to solve. Are there any particular priorities that really stand out?

Answer the question: why is this an attractive opportunity? Why is this a great place to work?

Hint: no BS about ping pong tables and unlimited free snacks.

Finally, deliver this message in a 2-3 minute video from the actual hiring executive (not HR). THAT would be interesting!