i've read a few technical articles about ray-tracing, but they mostly describe it as a rudimentary (largely outdated) way of achieving 3d effects with relatively little code, and with severe limitations (walls must be orthonormal, changes in elevation require extra work, etc.). i understand ray-tracing at this level (break the view into columns, set the fill height of the column according to the distance of the ray).
then i see marketing-style articles like this one that use the same term to describe advanced lighting effects, material reflections, etc. and i don't understand the technological jump. what am i missing?
edit: i was thinking of "ray casting", not "ray tracing". thank you for the corrections below.