However, when you're working with a startup for instance, as I have had the opportunity to do for my previous few gigs, you're dealing with finite financial resources as I'm sure you realize. Talking about limitations and how long something takes to build and everything is the difference between launching or not launching before the money runs out. When you're living in that world, focusing on the limitations of the platform and finding ways to solve problems with minimal resources and in a small amount of time is often what the businesses primary problem is.