That is indeed exactly what the nytimes article suggested
But my question was more like this: If it cost, say, $10k to buy the option, how much did it cost Boeing to actually enable it? If it was $8k, ok, but if it was $8 or $80, then they're more culpable.
After a careful look it turned out it was cheaper for the company to put a bigger screen in both models, but as a plastic cover on top to make it look small.
It didn't compromise the safety though.
Overclocking brings up similar circumstances: The market may have been 50/50 for the low-speed and the high-speed versions of a chip, but the yield may have been 70, 80 or even 100% for the high-speed, but the manufacturers still wanted to create a low-end and a high-end market.