Good for Uber, but I'm disappointed as a customer. I did extensive travel overseas in Qatar and the Careem app was excellent. They had a clear local strategy with local customization to capture users. For example
- [Local flavor] Using a button called "Yallah" instead of "Go"
- [Local Knowledge] Pre-coding airport pickup locations (unlike Uber which had you try and figure it out directly with drivers, who often did not speak English.)
- [Local Knowledge] Understanding that many parts of the world do not have street addresses!