It introduces new ways for senders to revise history after an email has been sent. Sent an ad claiming that you had a given price for a full week, and then decided you didn't want to sell it for that anymore two days later? Handy that you can remove all evidence of your advertisement after you sent it.
It also introduces an entirely new playground for phishing scams, which I think you'll see using an abundance of new tricks, after Google has extremely unwisely made users comfortable entering data into emails they receive.
The head of the AMP project threatened to "enforce the CoC" on people who brought up these valid concerns.