The hosting providers have always absorbed a huge amount of the revenue from opensource web infrastructure without a direct payment line back to the trademark holder, as companies like SUSE and RedHat acts as successful middlemen and co-developers of a lot of frameworks they don't have the trademark on.
The idea that owning a trademark on an opensource project entitle you to the bulk of the revenue started in the VC circus about a decade ago prior to that you did it for other reasons or as a part of an consultancy operation in collaboration with a wider community. The OpenSource by license but build by a single company model expecting to operate on the shareware model of the 1980ies PC industry is what's new not the existence of non-paying hosting companies or large enterprises as potential rivals for support revenue.