DHH on the Macbook Keyboard
twitter.com
twitter.com
It is truly hard to keep a useful level of sensitivity to user feedback, especially when the above is the case.
If they're a frequent twitter user, tweeting is an order of magnitude easier than figuring out how to engage some company's support team (no matter how easy that is).
There's also the warranty factor: if their machine is out of warranty, contacting Apple is going to result in a massive bill [1]. They may not want to pay that, making contacting the company a pointless exercise.
[1] $700-$800 according to this thread: https://forums.macrumors.com/threads/cost-to-repair-top-case...
My 2016 had a keyboard that failed twice in six or eight months. Each time I had to return it, and be without it for nearly a week. It was my main machine and so being without it was definitely a hassle.
Thinkpads come with free on-site support. Or at least did last time I looked.
That's fair and makes sense.
I'm sure DHH could just go down to an Apple Store and buy a couple of new MacBooks, but he doesn't because he'd rather make a statement.