W3W seems to me like it adds more confusion to finding places than it adds clarity. The word choices involve tenses and plurals, which makes them seem quite east to get wrong from memory. This is exhibited in two of the carousels on their homepage:

* actors.asking.print * manage.mercy.items

Both plural nouns could easily be confused for the singular form, and when I was typing the above, I in fact mixed it up on items.

I think the advantage of lat/long and plus codes is that they are more obscure. They don't make the odd promise of being memorable.

With W3W codes, are we supposed to remember more than one of these? I know the addresses of my parents and a few friends, but rely on mechanical storage for all others. I understand the advantage of having a more universal way of identifying precise locations, but don't see cute password-like names as a helpful solution to that.

Let computers do what computers do well. which is store and quickly serve up inscrutable bits of information.