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Yeah, the place in Brixton that sells these has made a big deal every time I've eaten there about how hey, this doesn't have meat in it, and I'm like "I know, believe me, if you made burgers with meat that were like this I would never eat here again". It's passable, but it is not good. Like you I'm conscious of the need to consume less meat, and these burgers are a step, but let's hope this isn't the destination. They've taken the "veggie burger" from "actually I've changed my mind, I'm not hungry after all" to reluctant acceptance.

For me I wouldn't say they're as good as the burgers I would normally have on rare occasion but the ones I've had were better than the sort of burger I'd expect to get at Burger King, where they're being introduced.

As a heathen who likes to have things like jalapenos on my burger I think I'm quicker to embrace it than I would be if I liked my burgers straight.

Another vegetarian here who cannot tell the difference. I guess not having had meat in a few years helps make the effect realistic.

Have you had the new 2.0 version? Reviews say it's much better. They're still rolling it out to retailers.

Unsure. Last time had one was a few weeks ago. So maybe?