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While we're at it, some sort of "always opt in or opt out of cookies" standard would be very nice. I'm really tired of sites asking for permission. Forcing companies to ask to use cookies was a mistake, cookies on/off should have been a browser feature first.

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It was ... it just wasn't really exposed except as "arcane configuration that 99.9% of users would never even know was there". This is why we, as an industry need to be proactive in putting the user first in decisions like this, because if we don't, it will get abused, and then that's when the regulation comes (and rightly so).

Tracking is the reality, cookies are merely one form of it and disabling them does basically nothing. "Regulator mandated popup" is the worst possible outcome.

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