When I was a kid, being an environmentalist was all about saving the rain forest. A century ago, it was all about the conservation of natural spaces. Today, it is all about carbon. To me, the carbon argument is shame-oriented while preserving (and cultivating) forests is value-oriented. This study calls into question the rhetoric of carbon -- if "restoring nature" is both necessary and more compelling for the general public. Carbon is abstract and removed. Natural forests have inherent, relatable value.