Lots of finance meme accounts reflect the "Patagucci" culture of finance - check out these - they frequently showcase "sleds" - $300+ (frankly, tasteless) Gucci and Ferragamo shoes that are sort of a "post-intern" status symbol. I follow these accounts to try and have a pulse on when the next recession will hit.

https://www.instagram.com/hoeingforyield/ https://www.instagram.com/finance_god/

I could absolutely see why Patagonia wants to distance itself from these sorts of fratty, money-focused business cultures. Same with Venture Capital.