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This really does fit perfectly with Snapchat’s MO of plausible deniability in messaging; and could be exactly what they need to gain an edge against Instagram.

Seconding talking to Snap.

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How would I go about that? I'm just a clueless engineer. What little I know of how the world works, is that they would just steal the idea if it were really attractive to them, and maybe give me a free T-shirt. Am I too jaded?

A Snap engineer could theoretically see this post and steal the idea. It’s usually useless to go around trying to guard an idea. However, if you develop the service enough so that it would be inefficient to rebuild it completely from scratch, then they might pay you for the concept and the technology, which is real IP and can’t be ripped off quite so easily.

I'm fairly certain you'd need a user base before Snap were even remotely interested, or at least prove the idea.

Build an app, get it out there, see whats up

The alternative is they do that and don’t give you the T-shirt.

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