Reading a book? It better be nonfiction, because fiction “isn’t real” and won’t help you get ahead. Writing a book? It’s only a success if it’s a best-seller. Studying a new language? Only worth it if you can monetize it somehow. Hate your job? Not a problem if your salary is high enough.
This baseline mentality underlies everything and injects a market in to places where it doesn’t belong. Europe certainly has its own issues, but at the very least it allows for the possibility that life isn’t primarily a series of financial decisions.